What an eCommerce enabler does, how it differs from an agency or distributor, and when outsourcing online sales makes sense for a health brand.
An eCommerce enabler runs a brand's online business for it: marketplace and webstore setup, listings and content, advertising, customer service, inventory and fulfillment. For health brands in the Philippines the enabler also needs to handle FDA requirements and regulated-product storage. Vita Max Prime is an FDA-registered, licensed importer that works as a health-focused eCommerce enabler and distributor.
| Marketing agency | eCommerce enabler | Vita Max Prime | |
|---|---|---|---|
| Ads and content | Yes | Yes | Yes |
| Store operations and customer service | Sometimes | Yes | Yes |
| Inventory and fulfillment | No | Often | Yes, own warehouse |
| Import and FDA licensing | No | Rarely | Yes, licensed importer |
| Offline pharmacy and hospital sales | No | Rarely | Yes |
See expert vs do-it-yourself fulfillment for a side-by-side comparison.
An eCommerce enabler runs a brand's online business for it, including marketplace and webstore setup, listings, advertising, customer service, inventory and fulfillment.
Yes. Vita Max Prime is an FDA-registered, licensed importer that works as an eCommerce enabler and distributor for medical device, supplement, cosmetic, drug and wellness brands.
A marketing agency mainly runs ads and content. An eCommerce enabler also operates the stores, customer service, inventory and fulfillment.
When it has no local team or license, sells across several channels, struggles with dispatch speed or ratings, or is losing sales to counterfeit and unauthorized sellers.
Tell us your channels and goals. We outline how we would run them.