Three brands, three different starting points: no market presence, no eCommerce, and a brand under attack from counterfeiters.
Vita Max Prime took a leading US supplement brand from grey-market-only availability to the top 10 supplement brands in the Philippines within two years, grew two international medical device brands by about 40% to 50% a year after launching their eCommerce and O2O channels, and protected a supplement brand from counterfeit and underpriced resellers through trademark-based enforcement.
| The situation | A leading US supplement brand with strong demand from Filipino consumers, but no authorized presence in the Philippines. The only supply came through grey-market sellers and counterfeiters. |
| What we did | Registered the portfolio with the Philippine FDA, became importer of record, cleared and stocked the products, and launched and ran the brand's official stores across the major marketplaces. |
| The result | Ranked among the top 10 supplement brands in the Philippines within the first two years. |
Demand was already there. Filipino shoppers knew the brand and were buying it, but from sellers the brand did not control: unregistered imports of uncertain storage and age, and outright fakes. Every one of those sales eroded trust in the name and left the brand with no revenue, no data and no say in how it was presented.
| The situation | Two international medical device brands sold only through pharmacy chains and hospitals, with no eCommerce presence at all. |
| What we did | Built and ran a full-service omnichannel online presence, introduced promotions and sales tools, linked doctors' recommendations to online purchases through our O2O program, and added same-day and instant delivery. |
| The result | About 40% to 50% year-on-year growth since we started, with online now an established growth channel. |
Both brands had strong reputations with doctors and pharmacists, but buyers who looked for them online found nothing official. Sales depended entirely on offline shelves, and the brands had no way to connect a doctor's recommendation to the purchase that followed.
| The situation | A brand whose name was being used by multiple resellers selling counterfeit or underpriced products online. |
| What we did | Implemented an IP protection program built on the brand's trademark: continuous marketplace monitoring, formal takedown requests and enforcement against unauthorized sellers. |
| The result | The trademark and the brand's online presence are protected, with official channels established as the trusted place to buy. |
Counterfeits put customers at risk and damaged the brand's reputation, while underpriced listings undercut legitimate partners and trained shoppers to wait for unrealistic prices.
Read more in our guide to counterfeit and grey-market protection.
Yes. Vita Max Prime took a leading US supplement brand from grey-market-only availability to the top 10 supplement brands in the Philippines within two years, and grew two international medical device brands by about 40% to 50% a year.
By building a full omnichannel online presence, adding promotions and sales tools, connecting doctor recommendations to online orders through its O2O program with sales-rep attribution in the CRM, and offering same-day delivery across Metro Manila (NCR).
Through a trademark-based IP protection program: continuous marketplace monitoring, formal takedown requests and enforcement against unauthorized sellers, alongside strong official stores.
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