The Philippine health market is one of Southeast Asia's fastest-growing — but navigating FDA, customs, and distribution requires a partner who has done it before. We have.
The Philippines is a 116-million-person market with rapidly growing health consciousness, rising middle-class spending on wellness, and one of Southeast Asia's most active online shopping cultures.
eCommerce penetration is accelerating — Lazada, Shopee, and TikTok Shop have transformed how Filipinos discover and buy health products. Brands that establish themselves now capture the market before it matures.
The challenge: FDA regulations, customs complexity, and a fragmented distribution landscape make entry difficult without a local partner who knows the system inside out. That is exactly what we are.
Talk to Our Team →You focus on your brand and product. We handle every operational and regulatory layer of your Philippine market entry.
We guide your products through the full Philippine FDA registration process — from classification and documentation to submission and CPR issuance. We are an FDA-registered company and licensed importer.
Full detailsEnd-to-end importation handling: customs brokerage, import duties, documentary requirements, and port-to-warehouse logistics. As the licensed importer of record, we take full responsibility.
Full detailsSecure storage, pick-and-pack, serial number tracking, invoicing, and nationwide last-mile delivery — at our industry-leading 0.6-day average SLA.
Full detailsFull management of your brand on Lazada, Shopee, TikTok Shop, GrabMart, and your own Shopify store — listings, campaigns, customer service, and performance optimization.
Full detailsPhysical distribution to South Star Drug, Rose Pharmacy, Watsons, Value Med Pharmacy, hospitals, clinics, and wholesalers across the Philippines.
Full detailsWe monitor all major platforms for unauthorized sellers and counterfeit products — and handle takedowns, IP enforcement, and FDA counterfeit reporting on your behalf.
Full detailsInternational brands from Switzerland, Germany, the USA, Japan, and South Korea have trusted us to manage their Philippine operations.
From first conversation to your first sale — typically achievable within 90–120 days, depending on FDA product classification.
We start with a conversation — your brand, your products, your market entry goals. We assess FDA classification requirements, distribution strategy, and channel fit to build your customized entry plan.
We formalize the distribution and brand management partnership — agreeing on scope of services, channels, commercials, and reporting cadence.
We begin the FDA registration process for your products — preparing documentation, filing applications, and tracking progress to CPR (Certificate of Product Registration) issuance.
Once approved, we manage the full importation: customs clearance, duties, port release, and delivery to our warehouse — where products are received, inspected, and serialized.
We launch your brand on all agreed channels — online marketplaces (Lazada, Shopee, TikTok Shop), Shopify, and offline distribution to pharmacies and hospitals — with full campaign and content support.
We manage your brand on an ongoing basis — fulfillment, marketing, CRM, customer service, brand protection, and regular performance reporting. You stay updated; we handle the operations.
No. Vita Max Prime acts as your licensed importer and distributor of record, so your brand can enter the Philippine market without incorporating a local company.
Health products must be registered with the Philippine FDA before they can be sold. Vita Max Prime manages the entire process as your license holder — dossier preparation, submission, and follow-through — so your team never deals with local bureaucracy directly.
It depends on your product classification. FDA registration typically takes a few months; once your product is registered and inventory has landed, we can launch across online marketplaces within weeks.
Online: Lazada, Shopee, TikTok Shop, GrabMart, Shopify brand stores, and our official webstore BeHealthy.ph. Offline: chain pharmacies including Watsons, South Star Drug, and Rose Pharmacy, plus hospitals, clinics, and wholesalers.
Commercial models vary by brand and category — distribution, consignment, or hybrid arrangements. Tell us about your brand and we'll respond within 24 hours with a model that fits.
Fill in our partner inquiry form and we'll respond within 24 hours to schedule a discovery call — no obligation, just a real conversation about your brand and your goals.